I sell AI by building it in front of you.
I run discovery, find the problem worth paying for, and build the demo and the proof of concept myself, so the buyer sees their own workflow working before the contract is drafted. Then I carry it through the technical evaluation, the signature, and the rollout. A founder who has sold what he built, with twenty-five years shipping product behind every answer.
Solutions engineering, sales engineering & technical sales roles at AI companies · in person across the US, or remote
The whole technical sale, in one person.
A great solutions engineer does three jobs at once: understand the customer, prove the product solves their problem, and make sure it sticks after the deal closes. I’ve spent 25 years doing all three.
Discovery that finds the real problem
I ask the questions that get past the RFP to what actually hurts, who owns it, and what it costs them. Then I play it back in two sentences the buyer agrees with, before anyone opens a slide.
Demos built for this customer
No generic tour. I build the demo, or a working proof of concept, against the customer’s own data and workflow, so the room sees their problem solved, not a feature list.
Wins the technical evaluation
Security reviews, architecture questions, integration plans, the skeptical staff engineer in the back. I’ve written the code, so I can answer straight and know when to say “let me show you.”
Speaks every language in the room
Engineers, designers, operators, and the executive who signs. I’ve held each of those seats, so I can translate value for each one without losing the thread.
Carries it past the signature
A deal isn’t won until it’s live and being used. I scope the rollout, make onboarding obvious, and stay close until adoption turns into renewal and expansion.
Thinks in pipeline and P&L
As a founder I’ve carried the number, not just the demo. I care about deal size, cycle time, and whether the customer gets a result worth paying for again.
Things I’ve built, and sold.
Critically
Research notes backed by citations, with every cited source archived and re-checked, so you find out when a page you relied on quietly changes. No like button, by design: People love to rabbit hole, we think you should do it Critically because, there is always more to the story. Visit critically.io →
Division 6 AI Visibility Audit
A product I designed, built, and sell directly: a Claude-powered audit of how AI assistants recommend local businesses, delivered as an encrypted, paywalled report with Stripe checkout and a lightweight CRM to run the pipeline. Read the case study →
Reffo.ai & Pelagora
Founded both, and sold the vision to co-founders, partners, and early users. Reffo is an AI-first marketplace whose autonomous agent lists, negotiates, and closes deals inside seller-set limits, built on the open Pelagora network.
Teaching pitching & sales
I teach founders how to pitch and sell at accelerators and coworking spaces, and advise on fundraising. The method is one move: boil the idea down to two sentences, then expand it to the market you’re chasing.
IBM, GE, Peterbilt, Hino, AVFuel, Wunderground
A decade of marketing direction and client-facing delivery for national brands: winning the work, presenting it, and shipping it, plus 35+ apps and games along the way.
What I bring to the deal.
Sales & solutions
AI / agents
Engineering
Range
I’ve sat in every seat at the table.
Most people selling AI have only ever sold. I’ve drawn the design file, written the code, and answered for the P&L, so I can walk into a customer’s world, understand it fast, and show them the thing that fits it. Twenty-five years across film, games, and product taught me the one rule that matters in every sale: people don’t buy what they don’t understand. So I make it understood. That’s the job of a solutions engineer, and it’s the work I want to do next.